Though difficult, the client was able to convince all team members to stay while reducing roles and responsibilities in some cases and completely reassigning them in others. We recommended honesty.
The changes have made the difference.
Now that team members have defined roles, they’re able to devote more time to individual client requests and active campaigns. This has led to a higher volume of positive reviews in one year than in all the previous years combined. This focus on client satisfaction has also helped the leads close after ad clicks.
Channel ad spend is up across the board.
Once the structure and leadership team was in place, the results began to improve in all areas of service activity – from ad spend to ROI across platforms. The client’s investment was repaid within 18 months.